II. International Neuromarketing Congress

Motivated by the interest and high participation from both academia and the business world in the International Neuromarketing Symposium, we organized the II. International Neuromarketing Congress on December 12-13, 2024, in a phygital format in Istanbul at Üsküdar University. This year, we have set our main theme as “Neuromarketing 2.0. The New Era in Consumer Neuroscience / Immersive Technologies and Artificial Intelligence in the Digital Age.”

Our congress aims to make scientific contributions to the literature, to create a platform that facilitates the transfer of scientific knowledge, experience, and ideas among students, academics, and industry professionals in line with a holistic perspective, and to be a global meeting point focusing on scientific developments in neuromarketing, technological transformations, and consequently consumer behavior. In this context, we aim to contribute to academia and industry by generating accurate and reliable information related to the field of neuromarketing.

Editors

Prof. Dr. Gökben HIZLI SAYAR

Prof. Dr. İ. Tayfun UZBAY

Dr. Lecturer Selami Varol ÜLKER

ISBN : 978-625-95464-7-6

Edition: 1st Edition

Language: Turkish

Number of pages: 82

Publisher: Üsküdar University Publications - 101